Restaurants come in every type,
with so many variations of foods, scenery, and overall atmosphere. With each varying restaurant, whether it is a
spicy Mexican restaurant or a deliciously greasy burger place, there are
different types of clientele that are apt to enjoy these types of restaurants
more than others might. For this essay,
we were asked to visit a certain restaurant and observe the types of people there,
including what they looked like, what they were eating, what they were doing
while they were eating, and so on.
Instead of choosing the conventional “burger joint” or fast food
franchise, my roommate and I decided to go to the Black Eyed Pea. Since I had not been to a Black Eyed Pea in
ages, I could not remember what the usual atmosphere and clientele was like for
this particular place, making it an excellent choice for my field notes. After a deliciously cooked meal, I was able
to successfully assess the overall experience of eating at a Black Eyed Pea.
When
considering my notes, I wanted to determine the different types of people that
were eating there. Although there were a
few families consisting of parents and small children, the main clientele of
people present in the restaurant were elderly.
If you are familiar with the restaurant Black Eyed Pea, then you know it
is a comfort food place, serving meals like roast beef, chicken fried steak,
mashed potatoes, salads, coffee, and other home cooked specials. I know when I think of a home cooked meal and
comfort foods, I think of the sorts of foods that I would eat if I made a trip
home. When looking at elderly people and
the foods of their choice in general, comfort food is often times towards the
top of the list. It is not meant to be
processed, or to be considered “junk food” like much of the food younger
generations eat today, for instance pizza, boxed macaroni and cheese, or nachos. A home cooked meal is meant to be made with fresh
ingredients that take time and care to put together as a hearty, filling
meal. When looking at the menu for Black
Eyed Pea, it is clear that they want that exact experience while eating their
food, and to elderly people, that is very inviting.
To back up
this statement, I did some research to find evidence in regards to elderly
people and their draw to comfort foods, such as those served at the Black Eyed
Pea. The Hindawi Publishing Corporation
did a survey on twelve elderly individuals, over the age of 65. They surveyed the subjects on what foods they
most favored and why. It was very clear
through quotes from the interview to determine that comfort foods were the top
choice throughout the study. For
example, a 94-year-old woman included in the study discussed how she liked
being served fresh coffee while eating out. “I feel that when you are out, or come
someplace, you should be offered a cup of coffee, that’s what I’m used to. Back
home in the country, the coffee would be on as soon as someone walked in the
door.”1 At the Black
Eyed pea, the sight of elderly people drinking cups of coffee was extremely
prevalent. In fact, almost every person
I saw that looked to be over the age of 60 had a cup of hot coffee. By offering this specific item, it drew in more
of its most dominant clientele.
Secondly,
the survey determined favorite food groups among the individuals in the
experiment. As expected, comfort food
was discussed prevalently. In this case,
an 84-year-old woman stated that “I am used to home-cooked dishes since I was a
child, not macaroni and spaghetti.”2
Additionally, an
82-year-old male explains that “food for us elderly people is probably supposed
to be cooked with care, but it happens that some food is not properly cooked”
and “… It should be properly boiled or fried, depending on the dish. Very
important.”3 It is clear
from these statements that a properly created, well-made dish is important to
those over the age of approximately 65.
They tie in the fact that culturally, they were used to good, home
cooked meals as children, and they like that relayed in their food today. Thus, the Black Eyed Pea, serving its version
of a home cooked meal, is the perfect place for elderly people to go when they
want to get out of the house, yet still enjoy a hearty meal.
Overall, I think it is clear as to
why the clientele of the Black Eyed Pea at which my roommate and I had dinner
is mainly elderly individuals. From the
homey atmosphere to the well-made, comfort food, it is a place for them to feel
at home while out enjoying dinner elsewhere.
If one were to eat at a Black Eyed Pea without the intent of observing
its customers, it probably would not be obvious that the majority of the people
there are older. However, it was
interesting for me to see the prevalence of elderly persons, and to make the
connection between their lives and wholehearted comfort foods.
The most interesting observation was that every customer over the age of sixty had a cup of coffee.
ReplyDeleteThe outside source enforces what is being seen at the Black Eyed Pea by giving quotes of actual people that support this idea that the elderly like comfort food. I like the outside source that was used because it gave the essay some personality and allowed me in a sense to put a face with a name. It was simply numbers and charts. Really great idea to add those quotes!
I find the most interesting part in this essay is your observation focus on the elderly. This is always an ignored group when we study the eating experience. The outside source can support the point of discussion and interpret what the elderly think when they choose a restaurant for them. Based on the essay, food values and culture always aim to attract a specific group of consumers. Overall, it is a great essay!
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